12 Trends That Will Boost Your Business in 2023 - Start Now

The online business world is in constant evolution, with new trends and technologies emerging on the daily. In order to create a competitive edge, you must become a change ambassador and not just go with the flow but run with it. To help you do just that, here are 12 Trends That Will Boost Your Business in 2023.

In this article, we'll explore 12 trends that are driving the world of business growth and digital marketing and discuss how you can take advantage of them to crush it in 2023!

#1 Personalization & Personal Branding

In today's digital age, personalization and personal branding have become increasingly important for businesses of all sizes. With so much competition online, it's crucial you stand out and differentiate yourself in order to attract and retain your clients.

One way to do this is through personalization, or the process of tailoring products, services, and marketing messages to the individual needs and preferences of your target audience. This can include everything from personalized email campaigns to customized product recommendations based on past purchases.

Personalization can be a powerful tool for increasing your customer engagement and loyalty, as it shows that you're paying attention to your customers' needs and are willing to go the extra mile to meet them. It also helps to build trust and establish a stronger connection between you and your audience.

In addition to personalization, personal branding is also important for businesses looking to stand out in a crowded market. Personal branding is the process of creating and promoting a unique brand identity for yourself or your business. This includes everything from your online presence and social media profiles to your messaging and overall aesthetic.

Effective personal branding helps to establish credibility and trust with your audience, as it shows that you are a thought leader in your industry and are committed to your values and mission. It also helps to differentiate you from your competitors and makes it easier for potential customers to find and connect with you.

In a world increasingly influenced by the AI revolution and how it will quickly take over a lot of the services you currently offer, personal branding and bringing uniqueness to the your client experience will become a crucial differentiator.

Personalizing the client experience by offering your authentic voice & ideas as well as providing unique ways your client can connect with you will win the battle against AI...every time.

How can you start implementing this trend in your business?

Move away from the logo, the business brand, and begin to insert yourself more and more into your business content and transition your business brand into your personal brand. Create a deeper, more authentic connection with your clients through the creation of real life client avatars and start generating more targeted content that speaks to this avatar's challenges and pain points. Develop a tagging system within your email software that tags prospects as they enter your world and automatically segments them into more focused, niched down groups so that when you create email campaigns, you are sending the right message to the right person at the right time.

#2 Video Marketing

Video marketing has become an increasingly popular and effective way for businesses to reach and engage with their target audience. With the rise of platforms like YouTube and social media networks that prioritize video content, it's never been easier for businesses to get their message in front of a large and diverse audience. It also means that you need to get over your fear of being in front of a camera or else, your business will suffer from it. In order to compete in this online business world, you NEED visual messaging. It's also the BEST way to build your personal brand. Embrace it as soon as you can. Take out your Iphone and start filming.

For myself, I often script my videos using Copy.ai and then record it using the teleprompter feature within my other app called BigVue (you can click the links here in this post to learn more or head over to my "Favourite Resources" page on my website). It makes it a hundred times more efficient. Copy.ai provides me with a great script (I simply ask it to create a video script around a certain topic and ask it to insert a great hook at the beginning and a compelling CTA at the end and it creates an amazing video script that I can then upload to BigVue). Once I have uploaded the script in BigVue, I use the teleprompter feature in the app and film my videos. I then either take it straight into Tiktok or Youtube or I use an app like CapCut to add cool effects, transitions or text captions. Creating this sort of content planning is so important to save you precious time and avoid frustrating 50 takes days!

There are a number of benefits to using video marketing for your business. For one, video is highly engaging and can capture the attention of your audience in a way that text or static images cannot. It's also a great way to showcase your products or services in action and give potential customers a better understanding of what you have to offer.

In addition to being engaging, video is also highly shareable, which means it has the potential to go viral and reach a much larger audience than other types of content. This makes it a great way to get your message out there and build brand awareness.

Another benefit of video marketing is that it allows you to connect with your audience on a more personal level. Through the use of video, you can show your personality, share your story, and build a stronger connection with your audience.

So, get over your fear, get in front of the camera and start having some fun. It's actually pretty creative once you let go of the fear. If you need ideas, coaching, a supportive community to get you there, join my community and get access to all this and so much more. (If you're reading this before January 31st 2023, click here for a "once in a lifetime deal" you won't believe!" Hurry though because it will be gone after that date and will never be offered again.)

How can you start implementing this trend in your business?

Start creating video content. Create your content pillars (at least 5 or 6) that you want to build content around (for ex: if you sell digital marketing services, some of your pillars could be about a day in the life of a digital marketer, another one could focus on educating your prospect on the value of digital marketing and how it could grow their business or another pillar could be about digital marketing tools where you review the most helpful ones you use in your business.) Once you have these content pillars, start developing ideas around them and start filming. If you need help with this, just schedule a brainstorming strategy call with me and we can quickly get you going on this.

#3 Community Building

Community building is the process of creating and fostering a sense of community among your customers, followers, or other stakeholders. This can be a powerful way to build your brand loyalty and create a more positive and engaging experience for your audience.

There are a number of ways to build community around your business or brand. One of the most effective ways is through social media. By creating and maintaining a presence on platforms like Facebook, Twitter, and Instagram, you can connect with your audience, share updates and high-value content, and engage in meaningful conversations.

Another way to build community is through events, such as meetups, challenges, conferences, webinars and workshops. These events provide a physical space for people to come together and connect with one another, as well as with your business or brand.

Overall, building a sense of community around your business or brand is a great way to create a more positive and engaging experience for your audience. It can help to build brand loyalty, encourage customer retention, and create a sense of belonging for your customers.

It's important to remember, however, that community building is an ongoing process that requires consistent effort and engagement. By regularly interacting with your audience and offering value, you can create a thriving community that supports and promotes your business.

It happened to me four times. Two times with Facebook pages and two other times on Instagram for two different profiles. The frustrating thing was that I was never told why or what I had done and I was never able to contact anyone or get my accounts up again. Years of content and community building went right out the window. That's a lot of hard work and lost time.

For me, now, I ALWAYS suggest my clients build an omni-presence on social media but I also advise them to drive those followers and traffic right back to their owned sites where they can capture these prospect's emails and nurture them through email marketing sequences and targeting to create conversions. I also try and convince them to create membership sites where prospects can sign up and where they can start to nurture some real connections through group coaching and other high-value services and products.

How can you start implementing this trend in your business?

Create a community element within your website. Add an app or a feature that automatically gets people into a community environment. If you don't have a website yet, create a Facebook group and start bringing people in that group through the creation of valuable content and once they are in, continue nurturing that group with webinars, FB lives and Challenges. Connection is the theme for 2023 so don't get left behind and start building a community around your services and products TODAY!

#4 Interactive Content

Interactive content is a type of digital content that requires the audience to actively participate in order to engage with it. This can include everything from polls and quizzes to games and simulations.

One of the main benefits of interactive content is that it can be highly engaging and can hold the attention of your audience longer than static content. It also allows for a more personalized and interactive experience, as it gives your audience the opportunity to actively participate and express their own opinions or preferences.

In addition to being engaging, interactive content can also be a powerful tool for gathering valuable data and insights about your audience. By tracking their responses and behaviors, you can gain a better understanding of their needs, interests, and preferences, which can inform your marketing and content strategy.

There are a number of different types of interactive content that you can use, depending on your business goals and target audience. Some popular examples include quizzes, surveys, polls, games, and simulations.

Overall, interactive content is a great way to engage and connect with your audience in a meaningful and personalized way.

How can you start implementing this trend in your business?

Start polling your audience in your social media posts. Add a quiz to your website that generates engagement and produces leads. Bring gamification to your community through the creation of Challenges and Giveaways for actions taken. You can also gamify your marketing campaigns with giveaways for the most actions taken. For ex: you create a landing page to a giveaway and the action list can include "share on Twitter, FB, Instagram with hashtag so and so)" or "share this giveaway with friends through email" or "Follow me on FB, Twitter, YT, etc...for extra chances to win". There are so many ways to start doing this trend. Just start doing it...and let me know what you've done and how it's worked out for you.

#5 AI's Influence (Chat GPT)

AI, or artificial intelligence, has become increasingly prevalent in the business world, and its influence is only expected to grow in the coming years. One specific area where AI has made an impact is in chat applications, through the use of chatbots and GPT (Generative Pre-trained Transformer) technology.

GPT, on the other hand, is a type of AI technology that is designed to generate human-like text based on a given prompt. It can be used to write copy, create content, or even generate responses in a chatbot conversation.

During the holidays, I jumped on the craze of Chat GPT and totally geeked out on this tool. I was absolutely blown away at all the things it could do at the speed of light. It was like letting the genie out of the bottle. It could create course outlines, webinar slides, social media captions, outlines for books, blog posts, ebooks, lead magnets, training manuals, and the list went on and on. I found myself addicted to it like my hubby got hooked on playing video games during our Christmas holidays. Both of us ended up with a bad cold at the same time and spent days in bed. Him playing video games, chasing cars and bad guys and I, beside him, prompting the heck out of this ChatGPT, in between spoonfuls of chicken soup,

Both chatbots and GPT have the potential to revolutionize the way you interact with your customers and users. Chatbots can provide instant assistance and improve customer service, while GPT can help to streamline content creation and make it easier for you to generate personalized responses.

However, it's important to note that while AI has the potential to greatly improve efficiency and customer experience, it's still important for you to prioritize the human element and ensure that their interactions with your customers feel authentic and personal.

How can you start implementing this trend in your business?

Buy a membership to a platform like Copy.ai and start playing around with it. Feed it keywords and prompts to generate SEO optimized copy for your website, blog posts, ebooks, presentations, email scripts, podcast scripts, video scripts and so much more. The possibilities are absolutely endless so simply start playing around with the tool and see all the ways it can optimize your personal and professional life.

#6 Chat Bots

A chat bot is a computer program designed to simulate conversation with human users, especially over the Internet. Chat bots are often used in customer service, providing quick and automated responses to common questions or inquiries. They can also be used to facilitate sales, gather information, or provide support and assistance to your users.

There are a number of benefits to using chat bots for your business. One of the main benefits is their ability to provide quick and efficient customer service. Chat bots can handle a high volume of inquiries in a short amount of time, allowing your business to scale your customer service efforts without having to hire additional staff.

Another benefit of chat bots is their ability to gather information and data. By asking questions and collecting responses, chat bots can help you better understand your customers and tailor your products and services to meet your their needs.

In addition to customer service and data gathering, chat bots can also be used to facilitate sales and conversions. By providing personalized recommendations and offering special deals or discounts, chat bots can help to encourage your users to make a purchase.

Overall, chat bots are a useful tool for your business if you're looking to improve customer service, gather data, and facilitate sales. While they are not a replacement for human interaction, they can be a valuable addition to a your business's customer service and marketing efforts.

How can you start implementing this trend in your business?

Add one to your website and start developing the FAQ side of the tool so that it provides your customers with 24/7 access to information they need in order that they can get to know your business and its products and services better as well as how you actually provide those products and services. It provides a direct line and a possibility for them to convert while you're sleeping. Think of the chat bot as a 24/7 sales rep that is there to nurture your potential prospects as much as possible in order to get them over the conversion finish line.

#7 Content Strategy

Content strategy is the planning, development, and management of content—often for digital media. A content strategy is important for your businesses because it helps to ensure that the content you create and publish is consistent, cohesive, and aligned with your overall goals and objectives.

There are a number of elements that go into creating a content strategy, including the development of a content calendar, the creation of editorial guidelines, and the establishment of a process for creating, reviewing, and approving content.

One of the main goals of a content strategy is to ensure that the content your business creates and publishes is relevant and valuable to your target audience.

In addition to ensuring that content is relevant and valuable, a content strategy also helps your business to establish a consistent brand voice and messaging. By defining the tone and style of the content you create and publish, you can create a more cohesive and consistent experience for your audience.

Overall, a content strategy is an important part of your business's marketing efforts, as it helps to ensure that the content you create and publish is aligned with your goals and resonates with your target audience.

I am still amazed when I meet a new client that doesn't even know what "content marketing" is, let alone have a content strategy. In this day and age, everyone knows that it's all about the content. Content is king. Your potential customers spend hundreds of hours a week consuming content online. If you're not creating, then you're consuming...which doesn't bring you the dollars at the end of the day!

I'm currently creating a membership on this site that is solely focused on content marketing and that will give busy entrepreneurs and small business owners (you) access to a monthly content strategy, access to a "done-for-you" content template library and tools that will help you define your voice, as well as give you a way to create and organized your content and its online distribution. This will help you stay consistent and organize and take the guess work out of content marketing.

How can you start implementing this trend in your business?

Start thinking about the topics you want to talk about, the different channels you may want to focus on, what type of content you feel most comfortable creating on a consistent basis, the tools you may want to use and which social media platform you might want to start with that best fits your customer profile. If you're not sure of that customer profile or you don't really have one, that might be a good starting point. Figure out who you help and how you help them. Once you have a clear picture of who this avatar is, make a list of their top 10 challenges or pain points and beside that list, enter how your product or service helps them overcome that challenge or pain point.

#8 Micro Learning

Micro learning is a teaching and learning approach that focuses on delivering small, bite-sized pieces of information or training to learners. This approach is designed to make learning more efficient and effective, as it allows learners to focus on specific topics or skills without being overwhelmed by too much information at once. The mobile learning market is set to quadruple in value by 2026, up to $155.8 billion from $42.2 billion in 2021.

There are a number of benefits to using micro learning for businesses and organizations. One of the main benefits is its effectiveness at helping learners retain information. By focusing on smaller chunks of information at a time, learners are more likely to remember and apply what they have learned.

Another benefit of micro learning is its flexibility. With micro learning, learners can choose to learn at their own pace and on their own time, making it a convenient and accessible option for busy professionals.

Micro learning can also be a cost-effective solution for businesses and organizations looking to provide training to their employees or members. By delivering training in smaller chunks, businesses can save on the costs associated with traditional in-person training, such as venue rentals and travel expenses.

Overall, micro learning is a valuable tool for businesses and organizations looking to provide effective and efficient training to their employees or members. They provide "easy to absorb" training on mobile environments that people carry in their pockets, making it much easier and more convenient to consume. Micro-learning is also much cheaper and faster to produce than the regular "module" style online course.

Personally, as a course creator myself and an avid learner, I have begun to prefer the micro-course approach to creating and consuming courses online. I like the targeted approach and the smaller time commitment which allows to really focus on learning a list of very specific skills in a shorter time span. It also seems that people, in general, have a shorter attention span and that this micro-learning approach suits the masses way more than the usual 20 module, jammed pack courses of yesterday.

This trend will continue to grow more and more in the next few years as more and more of our education is delivered online. Time, not money, has become our most valued commodity and these micro-courses deliver value at the speed of light!

How can you start implementing this trend in your business?

Can you create a micro-course around what you do? Is there a part of your product or service that can be shared to increase the value of it and generate leads for you? A course is a great way to establish yourself as the "expert" in your niche and to develop an additional income stream. We often can't see the possibilities we garner until we see them through someone else's eyes. If you're having trouble generating ideas here but you believe their might be and you want a little help, just schedule a brainstorming strategy call with me and we can quickly get you going on this.

#9 Digital Products

Digital products are products that are delivered and accessed electronically, rather than physically. This can include anything from ebooks and online courses to software and digital art.

Digital products have become increasingly popular in recent years, thanks to the convenience and accessibility they offer. With digital products, you can access and use the product immediately, without having to wait for it to be shipped or delivered.

There are a number of benefits to selling digital products for your business. For one, digital products have low or no overhead costs, as there is no need to print or manufacture physical products. This can make it a more cost-effective option for your business, especially if you're just starting out.

Digital products also have the potential to reach a wider audience, as they can be easily shared and accessed from anywhere in the world. This makes them a great option for your business if you're looking to expand your reach and customer base.

In addition to the cost and reach benefits, digital products also offer the potential for passive income. Once a digital product is created, it can be sold multiple times without any additional effort or cost to you and your business.

Overall, digital products can be a valuable addition to your business's product line and can offer a range of benefits in terms of cost, reach, and passive income potential.

How can you start implementing this trend in your business?

There are many ways you can start implementing this trend into your business. One of the most obvious one would to create digital products as an additional and passive product line to your current products and services. For ex: If you currently own a brick & mortar gym, create an online membership site where you can provide individual nutritional packages that offer ebooks, recipe guides, etc... you could also create micro-courses based on specific and targeted results like "Holiday Bootcamp" which helps the user lose those 10lbs they gained during the last Christmas holidays. A mix of dietary guidance, recipes and an exercise video series could be a great offer to add additional passive revenue to your business.

#10 Creator Entertainers VS Creator Educators

In the world of online content creation, there are two main categories that content creators fall into: entertainers and educators. Creator entertainers are content creators whose primary focus is on entertaining their audience, while creator educators are content creators whose primary focus is on educating their audience.

Creator entertainers often produce content that is designed to be entertaining, such as comedy sketches, vlogs, or challenges. These creators tend to focus on building an emotional connection with their audience and use their personality and charisma to engage and entertain their viewers.

Creator educators, on the other hand, focus on providing valuable and informative content to their audience. This can include things like educational videos, tutorials, or how-to guides. These creators tend to focus on building a reputation as an expert in their field and use their knowledge and expertise to educate and inform their audience.

Both creator entertainers and creator educators can be successful in their own right, depending on their goals and the needs and interests of their audience. Some content creators may choose to focus on one approach or the other, while others may blend elements of both in their content.

Overall, the key to success as a content creator is to understand your audience and create content that meets their needs and interests, whether that means entertaining them or educating them.

In 2023 though, there will be a huge shift in this equation. Platforms will be valuing educational content over entertaining content. Trending dancing videos that made Tiktok so popular in 2022, will slowly generate less and less views and interest. People are looking to learn more than to be entertained. Twice as many people are interested in digital creators that focus on education instead of entertainment.

How can you start implementing this trend in your business?

Well, this is great news for those of us tired of trying to out dance the teens on Tiktok vying for visibility and virality for our products, services and message. We can now actually monetize our knowledge and expertise like the grown-ups that we are without feeling like we've lost our cool factor!

For ex: You sell insurance. Some might say "how the heck can I make insurance interesting and create content that people will want to watch on Tiktok?" Well, create content around storytelling. How did insurance "save the day" for your clients? Talk about fictitious characters and incorporate drama for effect. When I think of insurance companies, I always here the slogan "Like a good neighbor, State Farm is there" in my head. Why? Because ALL of their commercials center around them making a disaster bearable for its customers. You need to do the same. Educate your audience on why they need insurance through storytelling. Then, add educational videos on the different types of insurance products and which problems they solve and what solutions they provide. It's all in the way you present things. But if people come to know you as the person that makes insurance interesting, believe me, they'll promote you without being prompted to do so.

#11 Vanity Metrics Don't Translate To Conversions

Vanity metrics are metrics that are used to measure the success of a business or marketing campaign, but do not necessarily reflect the actual value or impact of that success. These metrics are often used to make a business or campaign appear more successful than it actually is.

Examples of vanity metrics include social media followers, likes, and shares. While it may be tempting to focus on these metrics as a measure of success, it's important to remember that they do not necessarily translate to conversions or actual value for the business.

For example, having a large number of social media followers may make your business look popular and successful, but if those followers are not actually engaging with your business's content or making purchases, then they are not providing any value.

On the other hand, metrics that do reflect actual value and impact for the business, such as conversion rates or customer lifetime value, are known as actionable metrics. These metrics are much more useful for understanding the actual impact and success of your business or your campaign.

It's important for you to focus on actionable metrics, rather than vanity metrics, when evaluating the success of your efforts. While vanity metrics may make a business look good on the surface, they don't provide any real value or insight into the success of the business.

In 2022, these vanity metrics yielded a lot of power. The more followers and likes you had, the more opportunities came knocking. Now, through Elon Musk's purchase of Twitter, 2022 also unveiled the omnipresence of fake bots as followers and brought to the surface all of the falsehoods attached to these huge accounts that were thought to be macro influencers. A lot of those followers were later said to have been "purchased" and the engagement on these accounts, fabricated to appear real.

Once Elon took hold of this ship and removed all the bots, it was quickly apparent that those huge accounts didn't have millions of followers but more so, only thousands. If it happened on Twitter, couldn't it be happening on Instagram? Facebook? Tiktok?

How can you start implementing this trend in your business?

Stop focusing on these vanity metrics. I know so many people who are crushing it online with a following of less than 3000 followers. Yes, there are still those macro influencers who honestly have millions of followers but these are really far and few. Focus on building a following of raving fans, of people that resonate with your personal brand, people that care about you, your products and services. Put your attention on building this following through the creation of really great content that adds value to your audience's day. You will be highly rewarded in doing so in the end.

#12 The Power of Micro-influencers

Micro-influencers are social media users who have a smaller, but highly engaged, following in a specific niche or industry. They are typically seen as trusted experts in their field and have the ability to influence the purchasing decisions of their followers.

In contrast to traditional influencers, who may have millions of followers, micro-influencers tend to have a more modest following of anywhere from a few thousand to a few hundred thousand. Despite their smaller following, micro-influencers can be just as effective at driving sales and conversions as traditional influencers.

One of the main benefits of using micro-influencers for businesses is their ability to reach a highly targeted and engaged audience. Because micro-influencers specialize in a specific niche or industry, their followers are more likely to be interested in that topic and more receptive to recommendations and product mentions from the influencer.

In addition to their targeted reach, micro-influencers are also often seen as more authentic and relatable than traditional influencers. Because they have a smaller following, they are able to maintain a more personal connection with their followers and are seen as more approachable and genuine.

Overall, micro-influencers can be a powerful tool for your business if you're looking to reach a targeted and engaged audience and drive conversions. They offer a more authentic and personal touch than traditional influencers and can be a valuable addition to your business marketing efforts.

How can you start implementing this trend in your business?

Start creating a roster of micro-influencers that might be well matched for your products and services. Go on the different social media channels and use industry keywords to research who the top users are. Then, go through their social media profiles and online presence. Do they have their own website? Blog? Do they have an engaged following that comment a lot on their daily posts? Do they fit your target audience? If so, add them to your roster and contact them to see if you can strike up a UGC sponsorship or if they would be willing to become an affiliate for your product or service? Create a roster of 2- to 25 micro-influencers and start building campaigns and testing the waters out with each of them and then analyze the results. keep the top 5 and keep testing out content types, offers and campaigns to see what best resonates with your audience.

#13 Diversification of Income Streams

It is no secret to anyone at this point how difficult the last few years have been on many people. If we've learned anything from 2020 to 2022, it's that "diversification of revenue" isn't a trendy word used by those within the "Hustler" culture, it's actually crucial for your personal survival and that of your company.

You can no longer count on having only one income stream, you MUST diversify, qualify and multiply income streams for your business to thrive in this economic climate. With the threat of a recession just around the corner, tightening of budgets all around and everyone of us feeling that "doom and gloom" up ahead, it's no wonder everyone is harboring so much anxiety and fear of what lies ahead.

But, there is another way to look at this. Being the eternal optimist that I am, I always tend to see these moment through the eyes of abundance instead of scarcity, focusing on opportunity instead of lack. Life is what you make of it.

So, for me, I see this as an opportunity to expand and build multiple streams of income. You want a "proof of concept" of what that might look like? Look around on this site, it's a testament to my commitment & dedication to the goal of building multiple income streams for myself and learning to monetize all of my passions, skills and expertise. You can do the same with the help of a growth mindset.

How can you start implementing this trend in your business?

The easiest way to implement this for yourself is to go through the spoke wheel exercise...

Pretty easy to do. Place your business in the middle of the page and then start brainstorming of all the ways you can monetize aspects of your business and create multiple streams of income. The above is from one of my clients. He has a farm and was looking for ways to monetize the farms in more innovative ways than the usual ways.

If you're having trouble generating ideas and need a brainstorming partner, just schedule a strategy call with me and we can generate a whole bunch of unique ways to monetize your business. It's my superpower!

The digital landscape is constantly evolving, and it's important for you to stay up-to-date with the latest trends and technologies in order to remain competitive. By staying informed of these trends and finding ways to incorporate them into your business, you can position yourself for success in this digital age and actually thrive.

Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide to purchase a paid plan. These are products I’ve personally used and stand behind. You can read my affiliate disclosure in my privacy policy.

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